A couple of months ago, it was announced that Bobby Darin’s Direction label was going to be relaunched, some fifty-three years after its demise. We were told that, “Direction Records will expand to include previously released albums as well as newly found recordings.” The first announcement was that five of Bobby’s Atlantic albums would be available to stream for the first time. This happened on July 14th, 2023. But what are we to make of what Direction might have to offer?
Forgive me for not applauding wildly about this first set of releases. While it is great, of course, to have these five albums available on streaming platforms for the first time, the real question is why hasn’t it happened before? Only a couple of songs from 1965 to 1967 have been (officially) available in the past. Was this to do with the label in question not putting them out there? Hardly, for the Estate owns those recordings – so why put them out a decade later than they should have been? Your guess is as good as mine.
The good news is that the five albums in question sound fine – The Shadow of Your Smile album is in mono, which is particularly good news as the stereo mix is appalling. The bad news is that these are bare-bone releases. There are no bonus tracks at all, despite the fact that there have been plenty on the CD releases of the same albums. This is a huge shame, as it means a significant amount of Bobby’s Atlantic output is still unavailable. The single sides Breaking Point and Silver Dollar were recorded during the Shadow of Your Smile sessions, and so would have found a good home here (and they’re actually much better than most of the album!). Likewise, Weeping Willow, recorded at the same session as the album’s Rainin’, remains unreleased. As a reminder, this has been out there amongst collectors in perfect sound for two decades.
The Shadow of Your Smile isn’t the only album here bereft of bonus tracks that should have been included. The remarkable Manhattan in My Heart remains officially unreleased, despite the fact that it would have been perfect as a bonus track on In a Broadway Bag, as it is very much in the same vein as the ballads on that album. Its release was announced in a radio interview eight years ago, but the album never came out. Quelle surprise. Likewise, Walking in the Shadow of Your Love was the B-side to the single release of Mame, the album’s opening track. That’s not here either.
Criminally, the A-side of Bobby’s first single for Atlantic, We Didn’t Ask to Be Brought Here, is still not available on streaming services, despite being a Darin classic. In fact, there are still at least fifteen tracks from the Atlantic years (that have been previously issued or are known to exist) that still are unavailable for streaming. On top of that is an entire live album, Something Special, which hasn’t ever been reissued officially, and has therefore been out of print for more than fifty years. One also has to wonder where the two albums released on Direction in 1968 and 1969 are. They also have never been issued in complete for on streaming platforms. The situation is ludicrous.
Is this just a case of me being a glass half-full kind of guy? Not really. While the Direction announcement a couple of months ago seemed promising, what’s happened since has been disappointing at best. Most notably, there seems to be no movement when it comes to Bobby’s online presence. If people hear these new-to-streaming albums, where can they go for more information about Bobby? Can they go to the new website, http://www.bobbydarin.com? Well, they can, but, despite going live two years ago, the discography on there is less than half complete when it comes to Bobby’s original lifetime albums. What’s more, the dates attached to most of the albums are the year of CD or streaming release dates and not the original year of release. Go figure.
And, get this: the albums released on July 14th aren’t mentioned in the discography at all!
Beyond that discography, there is precious little there, other than a brief biography. It’s an empty shell of a website that is not going to spur visitors on to find out more about Bobby. It feels like a holding space – but it’s been up for two years. It’s pathetic.
But that’s only half of it. The social media presence for Bobby remains utterly appalling. The twitter, instagram and facebook accounts are vapid, mostly consisting of nice pictures and bland captions to go with them. Oddly, they have barely talked about Direction being relaunched other than the initial announcement. Even worse is Bobby’s presence on YouTube. The “official archivist” has spent years uploading incomplete songs, horrible colourised videos of TV performances, and other TV performances in the ratio of a mobile phone or, conversely, squashed into widescreen. No, Bobby never was that shape.
A new official YouTube channel launched a couple of months ago with two videos and fans waited with bated breath.
And they waited.
And waited.
Finally, another video appeared yesterday – Bobby singing If I Were a Carpenter from a show most fans own on DVD, and with the picture again squashed into widescreen. You couldn’t make it up.
Forgive me for saying that Bobby’s online presence (outside of Facebook groups run by fans) is a joke.
It sucks.
And what seems to be missed is that these social media accounts are of vital importance if this relaunch of Direction is going to be a success. It is so important these days for people new to Bobby to have somewhere to go to find out information and to see interesting, imaginative posts on social media. In 2023, official social media accounts HAVE to be helmed by professionals – and I don’t say that to dig at whoever does run them and has kept them for the last ten or fifteen. But times have changed, and Darin’s online presence has to change with it. One has to only look at the official Sammy Davis Jr social media accounts to see just how it could be done.
What will happen if nothing changes? Someone will hear the If I Were a Carpenter album (for example), and then their interest will fizzle out quickly. That means there is no interest in future releases from Direction, and then the label folds again, with the Estate making out there is a lack of public interest in the venture. That isn’t true. Bobby and his music are as vital now as they were sixty years ago, but you can’t just release something and sit back, waiting for the views and listens to mount up. Believe me, as an author, I know that all too well. And if you want real proof of that, check out the YouTube video the official channel uploaded 6 weeks ago: it’s had just 47 views.
And what about the Direction relaunch? Well, we have yet to see if it will actually result in some physical product rather than just digital albums – and digital albums are pretty useless if you actually care about the music. There’s no booklet, and so no way of knowing what version of a song you are getting to hear, or on what date it was recorded etc. Check out the Rare Capitol Masters release for proof of that. It includes unissued material, but Bobby attempted some of those songs on three occasions, and we are none the wiser as to which version is on that digital album.
So, whereas the news of the relaunch was welcomed, it hasn’t been accompanied by a professional online presence, or, it seems, the dedication to get Bobby “out there” again following what has been a pretty barren fifteen years or so, with the exception of discs covering the Motown years and the Godawful The Milk Shows set, which sounds like a ten-year-old edited it together with Goldwave.
And let me make one thing clear: I moan because I care. As do others – but sadly, it appears, not the people in the right places.
The report card most definitely reads: “must do better.”
This is Bobby Darin 
Absolutely! I agree with everything you have written.
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Thank you for the nice comments.
Ric
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